"A good sketch is better than a long speech"
Napoleon Bonaparte
Visual storytelling saves time, space and money.
And it will help you connect on a deeper level with your audience.
Let’s chat about supercharging your content with visuals!
Click below to explore some recent work…
How can Graphic Recording bring ideas to life?
Graphic Recording is an incredibly powerful and versatile tool that can be harnessed to great effect. I’m always exploring new ways of capturing, refining and presenting ideas.
Some common ways I’m engaged to use Graphic Recording with my clients are outlined below. But it’s a creative medium, so please get in touch if you’d like to discuss your ideas!
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A SEQUENCE
A linear visual record of an event, such as stories shared by key note speakers at a Ted Talk, an organisation’s historic journey mapped by employees,
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A SYSTEM
A systematic overview of a complex process or system from end to end, such as a customer experience, or product life cycle, or focus areas of roles and expertise.
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A SOUP
A more fluid, creative, expressive ‘mind mapping’ of ideas explored during a workshop session, such as brainstorming new products, services, or ways to solve a problem.
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A SUMMARY
A comprehensive visual overview of dense, hard to access content, such as a company annual report, strategy or action plan. Captures the gist, highlights key content and easier to access and share.
Long, text-heavy reports are have their place.
But who actually reads them?
There is a new, better way.
THE PROCESS
1 - CATCH
I specialise in extracting and capturing words and ideas (“data”).
This requires active open listening (or watching/reading) and asking smart questions.
2 - CONSOLIDATE
I compile, refine and play with the ideas, link together content in meaningful ways and present useful insights. Sometimes this is done fast (live) and on other occasions I take ideas back to the studio for a more in depth look).
3 - CREATE
Finally, I apply key principles of design and narrative to create compelling, one-of-a-kind and (perhaps most importantly) hand-made visual assets that are memorable and shareable.
Why does Graphic Recording work?
Connection…
It’s about connection. Drawing live in the room makes the content immediate, and allows me to bear witness to the event along with the rest of the audience, makes the whole experience more meaningful and purposeful.
The brain-pen connection is lightning fast, and for me, live sketching is the most enjoyable part of the job, so that enthusiasm also comes out in the energy and insights of the work.
Keeping my unique hand-made style in the final piece also emphasises the human effort involved. It shows a real, individual person made it, and that creates a powerful connection with audiences. Hand lettering and illustrations are a cue that time, energy and money have been invested in the content. It sings “I am not AI or Spam” and signals that the content has gone through a filter, and can be trusted.
Clarity…
Take time to synthesise and share ONLY the best bits!
Give your audience the gift of effortless connection, without sifting or time wasting.
Aim for a quick, shared understanding that sticks!
Generosity…
Share something special that shows you invested in them.
Engage your audience with generous, joyful, time saving content!
Tip: They are more likely to share it and talk about it with others.
Book a chat today
Let’s talk about how authentic, smart, hand-made visuals can bring your ideas to life!